Ren Scott Productions

November 2008

The holiday season is upon us. Time and money are short as we wrap up a year of belt tightening and juggling resources. But this is no time to slash your marketing budget and expect to survive. Rather get more strategic, reevaluate traditional media and focus on targeted results.

Of course, you want to differentiate your business while saving money. For that reason, online videos are the focus of much attention.

You spend a lot of money on your website. Now, with a minimal investment, you can add powerful video making it more effective and making you more money.

RSP CEO, Ren Scott, recently gave a presentation to the Greater Tampa Chamber on "The Power of Video". That event drew the the largest crowd the Chamber has ever seen for a Marketing Monday presentation! This topic is obviously on a lot of minds.

It wasn't that long ago that businesses began establishing websites. Today, a business without a website does not have much legitimacy among prospects. Video on websites has been shown to increase engagement, reduce bounce rates and increase repeat traffic. Video is now escalating at such a rate that within two years, if you do not have video on your website, your business will be lagging far behind your competitors.

By the time internet users make it to your website, they are prospects. You need your website to be engaging and easy to navigate. Research shows that online videos expedite buying decisions by 72% over printed information and six times as many people say they prefer video to printed information.

As you look for ways to differentiate your business in 2009, consider the power of video. Give me a call to learn more about how video can boost your bottom line.

All of us at Ren Scott Productions wish you happiness, good health, peace and prosperity in the New Year. Thank you for the wonderful relationships we have established. We look forward to working with you in the coming year.

Client Spotlight - Hawkins Construction

Hawkins Construction is recognized as one of Florida's leading construction companies and one of the Southeast's highest ranked general contractors.

While the company has a solid reputation for being on time, on budget and high quality, Hawkins is now expanding into new territories in the Southeast. Company executives wanted some way to communicate their level of service, integrity and performance to prospects unfamiliar with Hawkins' work.

The Hawkins team came to RSP and together we mapped out a plan for a marketing DVD and website videos where testimonials play a key role.

Click on this link to hear the power of video testimonials and learn why Hawkins Construction remains a leader in building.

Hawkins Testimonial Video